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Women’s Rights Day

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The story of Argiletz begins with the gestures of a resistant woman who treats the wounded of war during the Second World War, while France is occupied.

She provided clay care to wounded soldiers in the Jura forests. Listening only to her courage, her values, her willingness to help her neighbor and save her country, the mother of the founder of Argiletz is on the ground with the wounded of war. She helps in her benevolent way, with gentleness, the soldiers to recover.

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It is under the gaze of her son Jean that every day, she prepares her clay poultices.
In the forest, she applies them to the soldiers whom she relieves, comforts, and supports through her gestures, which are in fact, gestures of love.
She then lets the earth of green clay illite act to make its effects on their body than on their mind.

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Marked by his history in a tragic period, Jean HEITZ will create 10 years later, in 1953, the company ARGILETZ in memory of his mother.
And He will never cease to want to give clay the place it deserves.

The bonds he had with his mother, the daily gestures of the latter will have created in Jean HEITZ a real passion for clay. Like his mother, he is deeply convinced of the links between man and the earth, the importance of values and transmission. He knows that the earth provides its blessings to human beings, like a mother to her children. He knows the powers of clay as soon as it comes into contact with water. This matter has no more secrets for him. His mother passed everything on to him: respect for the earth, knowledge of rocks. But above all his mother has lavished gestures of love that he wishes to continue to transmit.

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Since 1953, it is this same breath that animates Argiletz, the breath of freedom, benevolence, links between peoples.
Clay is a miracle of nature singing its power of its beauty.
Respect for women and mothers, heroines too often forgotten, respect for the rights of the child too often flouted and respect for the land are intrinsic values of ARGILETZ.

Clay is a gesture of love, and Argiletz has been passing it on since 1953

Discover the actions supported by Argiletz: https://www.argiletz.com/la-marque/nos-engagements/argiletz-soutient/

Where does the name ARGILETZ come from?
The name of our brand Argiletz is from the contraction of the word “Argile” (Clay en French) and the last two letters of the name of our founder (Mr. Heitz)!

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Argiletz helps students

Argiletz helps students

As the current health situation pushes us to isolate ourselves, it is important to keep in mind the notions of solidarity and sharing. Many people have been impacted by this unprecedented situation, both professionally and personally.

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Students, already often in precarious situations, have not escaped the rule and have unfortunately borne the brunt of the COVID crisis. Precariousness, difficulties in housing or sometimes even in food, it was unthinkable for us not to help.

Thanks to the Crous de Créteil, we were able to get in touch with the Gustave Eiffel University to help students in need.

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No less than 100 bags containing hygiene products were prepared by our team and distributed to students. Toothbrush, soap, toothpaste, shower gel, shampoo… The students were able to receive healthy, natural products, which will hopefully bring them a dose of love and comfort.

Since our creation in 1953, we have been driven by strong   values: mutual aid, love of the living, respect for one’s neighbor and the living. Our products reflect our state of mind. Thus, when we became aware of this beautiful collective action, we responded present without   hesitation!

Because every drop of water counts, we are proud to have been able to bring a little comfort to our scale ?

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Winter 2020 campaign: white clay in the spotlight

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Land of light for millennia, white clay (also called kaolin, named after the Chinese mountains from which it was discovered) is a land of benefits with ancestral powers. As soft as it is powerful, clay has been able to make a place of choice in the world of cosmetics.

Through our Winter campaign entitled “Voyage en terre d’argile”, the very first in a series of 4, we wanted to honor this delicate clay and make you (re)discover it via a brand new visual experience.

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A breathtaking, bright and mysterious landscape, it was to Lake Tuz located in Turkey that we went. During 2 days of filming, the Argiletz team was able to immortalize new and magical images, at the height of the powers of our soft white clay.

Escape, dream and let yourself be carried away by a game of materials and   sounds: clay dust, sun rays, clouds of light … all captured through a dance of the senses.

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Breathtaking landscapes and a duo of dancer with immeasurable talent, here is the winning combo to put in the spotlight as it should be the sweetest of clays …

We wanted to give life and transcribe through these images what clay inspires us. For this, we called on two talented   dancers: Claudio Coviello, star dancer at La Scala in Milan and Emma Spinosi, dancer at the Ballet de Preljocaj.

Between love and sharing, sweetness and vitality, Kaolin invites itself into a sumptuous landscape where the immaculate earth meets the sun and where bodies intertwine.

Ready for   immersion? Discover the entire campaign right   here!

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Spot TV

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In order to promote its brand image and the quality of its 100% natural products, Argiletz presents behind the scenes of the filming in images !!!

The end result !!!!

You may have seen it on your small screens or on social networks.

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In the Press

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We are committed to being as close as possible to you, which is why Argiletz is regularly featured in your favourite magazines.

Introducing you to our products and taking care of yourself is our daily goal, which is why we always try to get closer to you.

“Clay is a gesture of love”