A natural treatment that has been appreciated for millennia, red clay has a rich and intense history. After our winter campaign ” Between earth and sky ” on white clay and ” Journey to clay earth» on green clay, we wanted to honor red clay, a land of fire with a thousand and one virtues.
[title text=”Red clay: a land of benefits” tag_name=”h2″]
Incredibly rich in iron oxide, from which it draws its fiery color, red clay has a thousand and one virtues that make it unavoidable. It is ideal for dry skin, lacking radiance, which it will soften and on which it will have a real “good look” effect. It is also perfect for britt and dull hair.
[title text=”Red clay, an ancestral care. But do you really know her?” tag_name=”h2″]
Through majestic decorations tinged with red, we invite you to follow in the footsteps of the famous Cleopatra,Queen of Egypt, embodied by the sublime Anissa Bakhti with her bewry beauty.
Why Cleopatra? She is the first woman to have been completely seduced by red clay, which she used in her care balms.
[title text=”Let’s go to Jordan!” tag_name=”h2″]
We give you an appointment in the Wadi Rum Valley, Jordan, a desert landscape shaped by history.
Listed as a World Heritage Site since 2011, the Wadi Rum Valley offers authentic and unspoilt landscapes, consisting of stretches of sand, cliffs and natural arches tinged with red. An idyllic setting, perfect to highlight our delicate red clay.
Play of light, matter and sounds, escape and let yourself be carried away by this mystical journey!
Find more information about our campaign as well as the full film here.
The sun, the heat, the holidays… summer is well and truly here and you plan to enjoy it 100%? If the summer season is a period synonymous with relaxation, it tends to put our skin as well as our hair to the test. Between increased UV exposure and repeated swimming, our epidermis as well as the scalp are attacked and can lose their radiance. It is therefore essential to adapt your beauty routine in order to keep a radiant complexion of health and a dream hair.
Good news! Our brand new range of aromatherapy “Les Simples” is naturally associated with Argiletz clays to bring you quality and exceptionally simple care. Pamper yourself and enjoy 100% of the summer thanks to our tips and recipes easy to make for a summer under the sign of the natural.
[title text=”MOISTURIZING MASKS” tag_name=”h2″]
Your skin tends to tussle in summer? Your hair loses its shine and looks brit breaking? Here is a 100% natural face mask recipe to fight against dry skin and find hair with the touch of velvet.
[title text=”Face mask for dry skin”]
Before proceeding to the installation of the mask and in order to maximize its benefits, we advise you to proceed to a claytz sugar scrub. For this, nothing could be simpler: apply a hazelnut from the scrub, slowly massage your face (avoiding the eye area) for a few minutes and rinse your skin with clear water. Thanks to its melting grains, the scrub removes dead skin and unify the skin.
Si votre peau à une tendance grasse, vous avez peut-être remarqué une amélioration de son état en été notamment après une exposition au soleil : la peau parait plus lisse et douce. En bronzant, la peau devient plus épaisse et les petites imperfections ont tendance à disparaître pour laisser place à un teint hâlé.
Attention à l’effet rebond car c’est surtout à la rentrée que les peaux grasses manifestent le retour d’un excès de sébum dû à l’assèchement brutal de l’épiderme. Pour contrer ce problème, voici une recette 100% naturelle.
[title text=”ANTI SUNBURN RECIPES” tag_name=”h2″]
[title text=”Relaxing bath to attenuate the effect sunburn”]
Forget to put on sunscreen, fall asleep on the beach or just spend a whole day under a summer sun… Whatever the reason, getting a sunburn is never pleasant. Here is a recipe that will help you alleviate the discomfort associated with your sunburn.
For this, pour a warm bath and pour into it:
4 to 5 drops of Tea Tree essential oil
2 drops of lavender essential oil
No products were found matching your selection.
Enjoy your bath for 10 minutes.
On areas too warmed by the sun, you can apply a poultice of green clay:
Put the clay paste in the center of a cloth and apply directly to the area to relieve for 20 minutes.
[title text=”RECIPES AGAINST MOSQUITOES” tag_name=”h2″]
Who says summer, often says… mosquitoes! Far from being our friends, they can quickly become disturbing during the summer season. Did you know that there are 100% natural recipes to keep mosquitoes away? To apply directly to your skin or to use as a repellent in a cup, here are our tips!
[title text=”To protect the epidermis from bites”]
Dans une petite coupelle, versez 2 cuillères à soupe d’huile végétale d’amande douce ainsi que 2 gouttes d’huile essentielle de citron.
Appliquez toutes les trois heures sur votre peau.
No products were found matching your selection.
[title text=”To keep mosquitoes away”]
Munissez-vous d’une coupelle et dispersez quelques grains d’argile granulée. Versez directement sur l’argile quelques gouttes d’huile essentielle de citron. C’est prêt !
In this month of June 2021, a great novelty arrives in the Argiletz family. The whole team has worked hard and has put all its heart to offer you these new products that complete the range of clay products and that are…. Drum rolls…
We are pleased to introduce you to our brand new range of vegetable oils, essential oils and floral waters entitled “Les Simples”, a range in line with our values and our approach to beauty and natural care.
[title text=”Why The Simple?” tag_name=”h2″]
The name of this new range of products has its origin in the Middle Ages, a time when medicinal plants were commonly called “The Simple”. This term seemed obvious to us.
Since our creation in 1953, we have made the choice to offer you the best of nature, authentic products and without superfluous. Our new range of aromatherapy follows this logic. We want to get to the point, in all transparency, through noble products, from plants rigorously selected for their proven benefits. What could be better than a name symbolizing a return to the sources rich in meaning? The name “The Simple” is all found!
[title text=”Aromatherapy complementary to clay” tag_name=”h2″]
If clay remains the very first product to have made Argiletz a brand committed to natural beauty,our approach to an ever greener and more responsible transition today goes much further.
The clay and plants used for our aromatherapy range are both from Nature. They have properties of their own which, combined, offer a condensed of virtues. In the world of green cosmetics, vegetable oils, essential oils and floral waters are widely used: they guarantee eco-responsible care, respectful of the skin, hair and our beautiful planet.
[title text=”Essential oils” tag_name=”h2″]
As powerful as they are effective, our essential oils are pure, they are derived from and extracted from ORGANIC plants and are certified by Ecocert and AB. Essential oils are ingredients of choice in aromatherapy: in diffusion, orally or by application, there are a multitude of possibilities. Discover without further delay our range of essential oils.
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[title text=”Vegetable oils” tag_name=”h2″]
Our vegetable oils are natural and ORGANIC, ECOCERT certified and delicately cold pressed,to guarantee you preserved virtues. Sweet almond oil, rosehip oil, arnica oily macerate… their use is multiple!
To be applied as is or combined with other natural ingredients such as clay, the possibilities are multiple. Find all our vegetable oils here.
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[title text=”Floral waters” tag_name=”h2″]
Our floral waters are 100% natural and ORGANIC. Anti-oxidant, soothing, softening… floral waters have many properties. Vaporized or in local application, they can be used in many “homemade” preparations and cosmetics. Find all our floral waters here.
No products were found matching your selection.
You will have understood, it is not less than 19 products that come to join the Argiletz family, for natural and always more committed care!
To take care of your face, nothing beats the use of clay masks. Used for centuries, clay, land of benefits has many advantages to put at the service of natural cosmetics. Used as a mask, pure or combined with other natural ingredients, it gives spectacular results. If its use is simple enough, there are a few points of vigilance so that you can make the most of all its benefits and avoid side effects. To avoid nasty surprises, here are 5 important tips to know about clay masks.
[title text=”The colour and choice of the type of clay is of great importance” tag_name=”h2″]
Green is green: real green clay is illite clay.
Clay is a sedimentary rock, extremely rich in minerals and trace elements. Whilegreen clay is by far the best known and most effective, it comes in colour and softness. Green, white, red, pink, yellow, ghassoul… Each of these clays has amazing living properties, which have the distinction of adapting to your skin type smoothly.
Depending on the needs of your skin at the moment T, one clay will be preferred over another. To help you choose the clay that’s right for you, don’t hesitate to answer our quick and simple test. In just a few minutes, you’ll know which clay is best for your skin type and maximize the effects of this ultra-rich soil on your skin.
Whatever its colour, we have chosen to offer you a clay 100% natural and pure. Depending on your needs and desires, all you have to do is choose the right clay format: clay made of paste or powdered clay. At Argiletz, clay is respected throughout its production process to provide you with an optimal result.
[title text=”Green clay, to be used without moderation” tag_name=”h2″]
Thanks to its strong absorbent power and the precious minerals and trace elements it contains, green clay is appreciated around the world for its many benefits on the skin. Applied to normal, oily or blemished skin, the green clay mask corrects, cleanses, helps regulate sebum production by purifying the epidermis; all while respecting the epidermis.
At the same time rich and powerful, however, it is necessary to pay attention to its use. In order to benefit from all its properties, we focus your attention on the importance of keeping your clay always moist on your skin when using. This will protect the hydrolipidic film from your skin, and avoid the small tug-of-war that clay may cause when it dries. Moisture is paramount, it allows the clay to exchange with the skin the trace elements that the epidermis needs.
We recommend applying a clay mask once or twice a week and supplement with a moisturizer after each mask with green clay, white clay, red clay, pink clay, yellow clay or ghassoul clay.
[title text=”The clay mask should not dry” tag_name=”h2″]
It is sometimes thought that it is necessary to wait until the mask is completely dry to remove it and rinse the skin. It’s a mistake. In order to take advantage of the minerals and trace elements essential to the well-being and radiance of your skin, the clay must remain moist. Clay is a natural but living product, moisture is essential for its effectiveness.
To prevent the clay mask from drying out and drying your skin, apply the mask in a thick layer and moisten it well during installation. To do this, we advise you to keep a water spray or a mist handy, and to spray a little water as much as necessary!
Moisturize your skin after removing the clay mask
After a clay mask, it is important to moisturize your skin. To strengthen the hydrolipidic film and avoid excessive sebum production, especially for problem skins. Rinsing alone is not enough. Depending on the nature of your skin, you should choose a moisturizing and nourishing treatment with a more or less rich texture. This applies even to mixed or oily skin. A serum should then be used for very dry skin and for all skin types a moisturizer for the face day or night, depending on the time of day. Poorly hydrated skin can become sensitive and reactive.
[title text=”Prepare your clay mask for the face or hair” tag_name=”h2″]
Clay is highly prized for facials because of its natural origin and high efficiency. However, it is a living matter, active in contact with water and deserves special attention when handled.
It is important that it is in contact only with natural and noble materials. For example, you can opt for a ceramic, wooden or glass bowl to make your preparation. To mix clay and water (or any other natural ingredient!), we recommend using a wooden spoon to mix the ingredients.
Plastic and metal should never be used, however, as they distort clay and can cause it to lose some of its properties.
Nothing beats a clay mask to take care of her face and hair. The benefits of this totally natural sedimentary rock are no longer to be demonstrated.
White, pink, red, green, ghassoul or yellow, there are for each skin type. However, you need to know their properties well and know how to use them correctly in order to reap the full benefits.
[title text=”Our tips in video” tag_name=”h2″]
[ux_video url=”https://www.youtube.com/watch?v=U9f7wlvv7aE”]
The year 2021 is full of surprises at Argiletz. After the announcement of our ecological bamboo toothbrushes, here is the arrival of another novelty. In the zero waste family… here is the presentation of the new washable and reusable makeup remover cottons!
[title text=”Ecological and sustainable make-up remover cottons” tag_name=”h2″]
Our kit of 7 washable cotton pads is designed to respect your skin and our beautiful planet. They are made from organic, environmentally friendly, GOTS & Oeko-tex certified cotton. They thus offer perfect traceability from the production field to your bathroom.
Our reusable cottons ensure a complete and gentle makeup removal thanks to their two sides. The first, in “pilou”, is ideal for applying thick textures such as our cleansing milk. The second, with its small curls, adapts perfectly to more fluid textures such as lotion or floral water.
Our cottons can be machine washed a hundred times. Enough to keep them for a while in your bathroom. In order to protect them and
keep them all together after washing, they are sold with their mesh pouch.
[title text=”Why use washable cotton pads?” tag_name=”h2″]
On average, a French person consumes about 6 cottons a day for facial hygiene and makeup removal. If we do the math, that’s 2100 cottons a year that end up in our landfills. A figure that makes you dizzy!
Worse still: even if cotton is a natural material that seems difficult to do without, it is not a very ecological material. The production of a single 1 kilo of cotton requires up to 20,000 liters of water.
Not to mention the controversial substances used to bleach cotton used to make disposable makeup remover discs…
Washable cotton offers many advantages. First of all, it is free of any plastic packaging and does not throw itself away right after removing your makeup. It therefore represents little amount of waste to
short, medium and long term but also less production of raw material.
Finally, our washable cottons are made in France, 100% organic, unbleached and are extremely effective. Coupled with our makeup remover
composed of pink clay as well as our organic floral waters, makeup removal has never been so pleasant!
Clay is a natural material appreciated for its many benefits since the dawn of time. Thanks to its rich composition minerals and trace elements,its uses are multiple, both for the face, the body, the hair, but also for the maintenance of the house and the care of the animals. If it is now possible to find it in different forms such as ready-to-use dough or as a component of patented cosmetics, powdered clay is by far the most widely used form in the world. However, in order to fully benefit from its virtues, it is essential to know how to use it and to know the mistakes to avoid.
[title text=”CHOOSE THE CLAY’S GRANULOMETRY BASED ON ITS USE” tag_name=”h2″]
Clay is a raw material, originating from the Earth, whose shape is very heterogeneous. Once extracted and worked, it is offered under different granulometry depending on its different uses. What is granulometry? This is the size of the clay grains, which can vary in coarse grains or pieces of 2cm of very (very) small grains (powder) of 20 microns. Here’s a little recap of our different granulometry and their use.
Face and hair masks
To pamper your skin and regain a soft and silky hair, clay is a treatment of choice that will never cease to surprise you. Whether you’re a fan of zero waste care or just looking for a treatment that’s both natural and effective, we have good news: making your clay mask has never been easier!
To do this, we advise you to use our ultra-ventilated clays. In the form of grains of about 20 microns, the ultra-ventilated clay takes a form of velvety and light powder. Thanks to the fineness of its grain, this clay is ideal for the preparation of clay masks (face and hair) or for use in bath water because it melts instantly. With it, exit the lumps and hello to the smooth and homogeneous dough.
Surf clay also has an interesting granulometry. The fineness of its grains – 60 microns, allows it to melt very quickly on contact with water or any other thinner. All you have to do is stir the dough for a few seconds to get a smooth treatment.
Cataplasms and plasters
If there are different colors of clay, green clay powder is by far the most used (and most effective!) when used in cataplasm or plaster. In this case, it is important to clearly define the area on which you want to apply a cataplasm and how often you want to apply it. Depending on these elements, and in order to make the care the most economical while remaining as practical as possible to prepare, you can turn to the granulometry below:
Fine ground clay (between 0.05 and 0.5 mm): The clay is in the form of rather coarse raw powder. It melts instantly and allows a smooth paste without difficulty.
Granulated clay (0.5 mm): in the form of grains of about 8 mm, the granulated clay melts in 30 minutes and therefore requires a preparation time.
Crushed clay (2 cm): the clay is raw, in the form of irregular pieces. It takes 2 hours for it to melt evenly. We recommend preparing the dough the day before, or in the morning for the evening, so that the dough is as homogeneous as possible. This is the most economical format but requires a longer preparation time.
One of the many advantages of powdered clay is that it can be combined with other ingredients (preferably natural and organic), for complete and targeted care. There are a thousand and one possibilities! These ingredients can include powders, fruits, vegetables, all kinds of food ingredients (honey, cornflour, yoghurt…) and even liquids such as vegetable oils, essential oils or hydrolats.
[title text=”DIY recipes with powdered clay”]
There are a multitude of homemade recipes allowing you to make a clay-based mask according to the needs of your skin or hair at a T moment.
Add vegetable oil such as sweet almond or rose rose oil and you’ll have a nourishing and moisturizing 100% natural combo. As a bonus, this trick will allow you to keep your mask wet longer.
Some even add essential oils to their clay powder, but beware, the clay has a cloaking power and can therefore keep the essential oil as “under bell” on the skin and this can cause burns. Be careful when you embark on a combination of clay and essential oil, and choose a non-dermocaustic essential oil (which do not contain phenols irritating molecules.). Another option to enjoy both your favorite essential oils and your fetish green clay is to proceed in two steps :
Make your green clay cataplasm (without essential oil in the mixture); leave it in place for 1 to 2 hours then rinse and dry.
Apply in a second time the essential oil of your choice diluted in a vegetable oil (see dosage on the bottle) in modeling.
Always take the tether of a health professional before using essential oils.
I mean, good news! Powdered clay is compatible with all kinds of ingredients that you can easily find in your kitchen (placards and fridge!), such as fruits and vegetables (especially in the form of juice), yoghurt, honey, sugar, cornflour… for even more targeted and comprehensive actions. This allows you to use products with (very) short expiry dates and thus limit waste!
[title text=”The diluants”]
Powder clay can be used for various cosmetic and personal hygiene treatments. Instead of mineral water, you can associate it with a hydrolat (pink water for example) for a synergy action.
[title text=”CHOOSE YOUR CLAY POWDER COLOUR” tag_name=”h2″]
There are different clay colors, each of which has its own properties. To appreciate all the benefits, it is therefore essential to choose the color of clay according to your skin type.
Green clay is the best known of all, it is applied to all skin types and is appreciated oily skin on which it will have a strong absorption power and will regulate excess sebum.
Yellow clay,with exfoliating powers, is intended for mixed skins.
Red clay is ideal for dry skin, which will soften and illuminate.
White clay – also called kaolin, is the softest of clays. It is intended for dull skins that it will lighten and sublimate.
Pink clay is a subtle blend of red clay and white clay, perfect for sensitive and reactive skin that needs to be gently soothed and cleaned.
Less well known, there is also Ghassoul clay, which is used for all skin types and allows a deep cleansing of the skin.
[title text=”DO NOT USE METAL UTENSILS OR CONTAINERS” tag_name=”h2″]
One of the mistakes you shouldn’t make when you want to use powdered clay is a PRIMORDIALE one: avoid any utensils or metal or plastic containers when handling this land of benefits.
I don’t know why. Because clay is a land of life, it reacts when it comes into contact with metal or plastic. These two materials can alter the properties of clay and thus limit its action on your skin and/or hair.
If you want to enjoy the virtues of powdered clay and make your own clay paste, we recommend using a wooden spoon as well as a wooden, sandstone or glass bowl.
As you will have understood, powdered clay offers you a multitude of possibilities, it allows you an easy, efficient and economical care, which you can achieve on the go. Lack of inspiration? Find all our recipes for clay masks!
[title text=”DON’T LET THE CLAY DRY” tag_name=”h2″]
When pausing a mask, plaster or clay cataplasm, it is imperative to keep the clay moist for the duration. The active ions of clay wake up on contact with water and this is how they transmit all their benefits to you. When clay dries on your skin, it loses one of its most important abilities: that of releasing its minerals and trace elements. However, it continues to absorb, and this can lead to a drying of the epidermis after a certain period of time. So to do well, think about regularly rehumidifying or removing the clay as soon as the tug-of-arms is felt!
Note: All recipes, applications, mixes and tips are derived from popular recipes, magazines and specialized books. Argiletz will not take responsibility for your use of this information or our products. Argiletz is no substitute for health professionals. We recommend that you always consult a doctor, pharmacist or other health care professional before any use, whether prolonged or for therapeutic use of essential oils and other plant extracts. The same goes for you to have known symptoms or pathologies.
Whether in a pair of boots stuffed in winter or in sandals in summer, we lock our feet about 7 hours a day in a space sometimes enclosed or high perched and sometimes wet. Our feet carry us throughout the day and absorb up to twice our weight per day. They are also very sensitive, with nearly 7200 nerve endings linking to all our organs. So it’s high time to take care of it, Argiletz tells you everything “to pamper your feet as healthily and naturally as possible.
Clean your feet thoroughly every day. On a daily basis, our feet accumulate a multitude of bacteria that a simple shower is not enough to remove.
To prevent the proliferation, maceration of bacteria and the appearance of fungi, it is advisable to carry out a careful cleaning of your feet with a gentle natural antibacterial soap.
Don’t hesitate to rub, pass between the toes and take care of your nails.
Once the maintenance stage is complete, it is important to dry your feet thoroughly.
Our tip to keep your feet dry: sprinkle ultra-ventilated green clay on your feet. The clay will act like talc by absorbing the remaining moisture. It’s also a great tip for regulating plantar sweating. The trick also works in shoes to absorb moisture and odors.
[title text=”2- Hydrate and massage”]
Hydrate your feet daily and especially relax! After each toilet, use an ultra-nourishing foot cream to complete this routine.
You can apply cream morning and evening if your feet are very dry. We recommend a nourishing green clay foot cream enriched with ORGANIC aloe vera. Applied by gently massaging it promotes, thanks to the rhythmic pressures on the reflex areas, the drainage of the points that will be stimulated. Massage each foot for up to 10 minutes in circular motions until the nourishing cream penetrates completely.
Enjoy this magical moment every day for beautiful feet.
[title text=”THE PROFOND SOIN (1 to 2 times a week)” tag_name=”h2″]
[title text=”1- Exfoliate”]
Exfoliate your feet once or twice a week during your shower, bath or foot bath. Apply a few touches of scrub on the top of your foot and on the arch and massage in circular motions. Rinse gently. Regularly scrubbing eliminates dead cells.
[title text=”2- A clay mask… on your feet!”]
We can’t say it enough, but clay works wonders on the whole body! As on the face, let yourself be tempted by a clay mask for the feet. There are all colors.
There are two options:
The clay bath: In a basin or container large enough, put 100 g of the clay of your choice, then slide your feet into the water /Argiletz mixture and relax for 20 minutes.
Cataplasm: Apply the clay of your choice to the entire foot in a thick layer for 10 minutes. The clay should not dry during laying. We advise you to re-wet it if necessary.
Once the time has elapsed, rinse and dry your feet thoroughly, apply your nourishing cream. Your feet will appreciate these revitalizing treatments.
As the current health situation pushes us to isolate ourselves, it is important to keep in mind the notions of solidarity and sharing. Many people have been impacted by this unprecedented situation, both professionally and personally.
[title text=”Concrete support for students” tag_name=”h2″]
Students, already often in precarious situations, have not escaped the rule and have unfortunately borne the brunt of the COVID crisis. Precariousness, difficulties in housing or sometimes even in food, it was unthinkable for us not to help.
Thanks to the Crous de Créteil, we were able to get in touch with the Gustave Eiffel University to help students in need.
[title text=”Distribution of hygiene products: a solidarity action” tag_name=”h2″]
No less than 100 bags containing hygiene products were prepared by our team and distributed to students. Toothbrush, soap, toothpaste, shower gel, shampoo… The students were able to receive healthy, natural products, which will hopefully bring them a dose of love and comfort.
Since our creation in 1953, we have been driven by strong values: mutual aid, love of the living, respect for one’s neighbor and the living. Our products reflect our state of mind. Thus, when we became aware of this beautiful collective action, we responded present without hesitation!
Because every drop of water counts, we are proud to have been able to bring a little comfort to our scale ?
The year 2021 begins under the sign of novelty at Argiletz: ecological toothbrushes arrive in the zero waste family. Trendy, useful, effective and above all respectful of your mouth and our beautiful planet, our all-new bamboo toothbrushes integrate our range of green oral care. We tell you all about this new essential bathroom product!
[title text=”The bamboo toothbrush by Argiletz” tag_name=”h2″]
To take care of yourself and pamper your teeth, what could be better than an ecological toothbrush to accompany our healthy toothpastes, without fluoride or titanium dioxide?
More than just a toothbrush, we have chosen responsible and unnecessary materials:
A biodegradable bamboo handle
Gum-soft and recyclable hair
A box made of 100% biodegradable kraft paper
In order to go further and for ecological reasons, we have chosen to engrave our brand on the handle rather than print it. I don’t know why. It is a more ecological and less polluting process.
[title text=”Why use a bamboo toothbrush?” tag_name=”h2″]
Very often made from several plastics, “classic” toothbrushes are among the objects in the bathroom that cannot be recycled. Every year, about 1400 tons of toothbrushes end up in our garbage dumps. A colossal amount that has a harmful impact on our beautiful planet…
The bamboo toothbrush has many advantages and is gaining more and more followers. First of all, bamboo is a natural material that has a low impact on the environment: it grows very easily, requires little water and is very resistant.
This 100% biodegradable ecological wood also has a quality that makes all the difference: it is bacteriostatic, that is to say that it limits the proliferation of bacteria. Ideal in a bathroom where the humidity is often higher than in the rest of the house.
As you will have understood, the ecological bamboo toothbrush is an essential that will take care of your mouth while preserving our planet. Fall for its exotic design and combine it with our clay toothpastes for a 100% responsible care!
Land of light for millennia, white clay (also called kaolin, named after the Chinese mountains from which it was discovered) is a land of benefits with ancestral powers. As soft as it is powerful, clay has been able to make a place of choice in the world of cosmetics.
Through our Winter campaign entitled “Voyage en terre d’argile”, the very first in a series of 4, we wanted to honor this delicate clay and make you (re)discover it via a brand new visual experience.
[title text=”Poetic immersion” tag_name=”h2″]
A breathtaking, bright and mysterious landscape, it was to Lake Tuz located in Turkey that we went. During 2 days of filming, the Argiletz team was able to immortalize new and magical images, at the height of the powers of our soft white clay.
Escape, dream and let yourself be carried away by a game of materials and sounds: clay dust, sun rays, clouds of light … all captured through a dance of the senses.
[title text=”Dance of emotions” tag_name=”h2″]
Breathtaking landscapes and a duo of dancer with immeasurable talent, here is the winning combo to put in the spotlight as it should be the sweetest of clays …
We wanted to give life and transcribe through these images what clay inspires us. For this, we called on two talented dancers: Claudio Coviello, star dancer at La Scala in Milan and Emma Spinosi, dancer at the Ballet de Preljocaj.
Between love and sharing, sweetness and vitality, Kaolin invites itself into a sumptuous landscape where the immaculate earth meets the sun and where bodies intertwine.
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