Green clay is the most powerful clay. It is natural, pure, sweet and effective…

After nearly 70 years of know-how and sharing, we now want to highlight this multifaceted clay, this clay of heart that has fascinated us since 1953.

Why green clay?

Green clay is the very first clay to have been marketed by Argiletz.

It is part of our history and its meaning is precious to us: the mother of our founder Jean HEITZ decided to use this clay to care for the resistance fighters wounded during the Second World War.

A gesture from the heart to take care of those in need thanks to a noble and pure material.

As a return to the roots, we now want to give green clay the place it deserves and make you (re)discover it through breathtaking images.

During this shoot, we had the pleasure of following the sublime Rebecca Benhamour, a French actress with natural talent, best known for her role in “Here everything begins” where she plays Celia, but also for her appearances in many modern TV programs and series.

In this campaign, Rebecca Benhamour immerses herself in a world full of mystery, in the heart of nature as beautiful as it is wild.

Between Earth and Heaven

Dressed in a compass, walking shoes and a backpack, she sets out on a decided adventure and walks the hills of black marls in search of a lost treasure.

All the elements are brought together to offer you a total immersion experience. From the steep floors to the gentle sound of water oozing through the thousand-thousand-year-old rock, all the senses are awake.

You have to experience green clay on the skin to know all the sensations. At the same time sweet and powerful, we wanted to transcribe these sensations.