Warm, generous, flamboyant, sun-drenched and from our Mother Earth, ghassoul clay and yellow clay are in the spotlight in this campaign.

Ghassoul clay: a nugget from the East

Used for millennia in the Middle East, ghassoul clay comes from the Atlas mountains in Morocco. Also called “Earth that washes”, this clay is part of the traditions of the Hammam.

From beige to gray brown, rhassoul has many properties that make it essential for facial, body and hair care.

Yellow clay: a care of light

Known for its toning, smoothing and exfoliating properties, yellow clay is a rock full of vitality and 100% natural, offered by Mother Nature since the dawn of time. She knows how to take care of combination to oily skin that she will sublimate.

In this campaign, we want to highlight two clays in bronze colors that have gone through history to take care of the body and mind.

In a play of light and shadow, the church seems frozen in time. Within it, the majestic eagle swirls and twirls between its frescoes, its half-uncovered roof and its walls of old stones.

Caught by a beam of light, the knight slowly advances through a cloud with brown hues and discovers an hourglass filled with yellow powder, as if magically suspended in the air and turning on himself.

The knight seizes it and, with an emotional smile, proudly brandishes the hourglass like a relic of immeasurable value.

Clay, represented by this relic, is an ancestral care that has survived the millennia and retained its beneficial properties. Yesterday as today, it is a treasure of nature, a remedy that has traveled through time.