Land of light for millennia, white clay (also called kaolin, named after the Chinese mountains from which it was discovered) is a land of benefits with ancestral powers. As soft as it is powerful, clay has been able to make a place of choice in the world of cosmetics.<\/p>\n
Through our Winter campaign entitled “Voyage en terre d’argile”, the very first in a series of 4, we wanted to honor this delicate clay and make you (re)discover it via a brand new visual experience.<\/p>\n[title text=”Poetic immersion” tag_name=”h2″]\n\n
A breathtaking, bright and mysterious landscape, it was to Lake Tuz located in Turkey that we went. During 2 days of filming, the Argiletz team was able to immortalize new and magical images, at the height of the powers of our soft white clay.<\/p>\n
Escape, dream and let yourself be carried away by a game of materials and sounds: clay dust, sun rays, clouds of light … all captured through a dance of the senses.<\/p>\n[title text=”Dance of emotions” tag_name=”h2″]\n\n
Breathtaking landscapes and a duo of dancer with immeasurable talent, here is the winning combo to put in the spotlight as it should be the sweetest of clays …<\/p>\n
We wanted to give life and transcribe through these images what clay inspires us. For this, we called on two talented dancers: Claudio Coviello, star dancer at La Scala in Milan and Emma Spinosi, dancer at the Ballet de Preljocaj.<\/p>\n
Between love and sharing, sweetness and vitality, Kaolin invites itself into a sumptuous landscape where the immaculate earth meets the sun and where bodies intertwine.<\/p>\n